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In 1988 Ron and Mechelle Yates opened their retail store, California Coin & Jewelry in Modesto, CA. The store bought and sold rare coins, estate jewelry and diamonds from private individuals, estates and others. The vast majority of the pre-owned (we call it pre-loved) jewelry that was purchased from the public was resold to jewelry wholesalers and other local jewelers. After several years, the focus of the business was changed to service the needs of our growing customer base. Instead of selling our estate jewelry primarily to other jewelry stores we now offered the savings to our own customers first. The name was changed to Yates & Co Jewelers, Inc.
We at Yates & Co Jewelers realize that purchasing fine jewelry is not something that you do very often. Buying an engagement ring, wedding band, or a piece of diamond jewelry is an important decision. After all, the jewelry takes on emotional significance so it has to be just right. It needs to be of a high quality so it looks as beautiful years later as it does when you purchase it. If it is a gift, you want the jewelry to take her breath away when she opens the box. We want to help you make the best decision so you get the perfect piece of jewelry at a price that you are happy with. You will get the highest quality jewelry when you shop at Yates & Co. We won’t cut corners to give you an inferior product just to make a sale. You will receive a piece of jewelry that will last for years to come and that you will be proud to wear and give.

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