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In January 1965, John Mitchum opened Mitchum Jewelers. He graduated from watchmaking and jewelry repair school at Bradley University in 1961. When Mitchum Jewelers first opened it was located on the Ozark Square, at that time, the hub of the retail community. In 1970, John moved to a bigger store that provided the room needed for the prospering business. As time went on, and word of mouth spread, John’s business expanded to the point where he had to move again. In 1987, John moved his store to a third location. Once again, the store took on a whole new look and kept up with the times.
Over the years, the store had evolved from primarily a repair shop to a complete fine jewelry store. Today the store is the area’s leading jewelry store specializing in Bridal and Diamond Fashion Jewelry. In addition, we are still known as the area’s premier Jewelry and Watch repair facility.
In 2001, John was joined by his son Randy in the store. Randy had always expressed an interest in jewelry, so he took to the work naturally. As time passed, Randy took on more responsibilities, and now has taken over full ownership of the business.
Our knowledge of the business and our desire to make friends who turn into customers has carried us here, and this philosophy will continue.

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