Diva Diamond Center

78 East San Francisco Street,
Santa Fe, NM, 87501
(505) 988-1561

Diva Diamonds and Jewels opened 4 years ago, in 2010. Conveniently located on East San Francisco Street, Diva is in the heart of the Plaza. Through the years, Diva has maintained a reputation for outstanding customer service, treating every customer like family. Mark Shaw, owner of Diva Diamonds and Jewels, has always prided himself on maintaining an inventory of only the finest jewelry available. Diva’s endless selection of stunning diamonds, exquisite gems, and unique fine jewelry in a wide range of styles and pricing is sure to please anyone looking for their next diamond surprise.
Our in-house jeweler has over 35 years of experience in some of the most well-known jewelry houses on the west coast. Let us customize any piece or incorporate your prized heirloom into that perfect piece you will cherish for a lifetime.
Come visit us, either on the web or in person. We’re here to make your next diamond excursion an unforgettable experience.


Monday 9:30 am – 9:00 pm
Tuesday 9:30 am – 9:00 pm
Wednesday 9:30 am – 9:00 pm
Thursday 9:30 am – 9:00 pm
Friday 9:30 am – 9:00 pm
Saturday 9:30 am – 9:00 pm
Sunday 9:30 am – 9:00 pm