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The DJ Bitzan Story:
D.J. Bitzan Jewelers is proud to serve as Central Minnesota’s leading jeweler, bringing some of the world’s most beautiful diamonds to the couples we serve. We promise each customer our legendary, 5-Star customer service, access to the largest selection of real diamonds in the area, new ring styles and customized settings that arrive daily, and an industry leading warranty. No wonder more brides walk down the aisle with a D.J. Bitzan diamond.
In the beginning…
Don Bitzan founded D.J. Bitzan Jewelers with a tight budget, a supportive wife, seven precocious kids, and a dream. It was Don’s willingness to take a risk and his commitment to hard work that allowed him to open a jewelry store in the brand new Crossroads Mall on March 9, 1966. Don built the business on a foundation of integrity and trust, along with a commitment to serve his customers and the community. Those same values shape the business today.
A new chapter
A new chapter in D.J. Bitzan history began in 1977 when Don asked his son, Dick, a recent graduate from St. Cloud State University, to join him in the business. Initially, Dick was reluctant, but Don assured him that after “trying it out” for just one year, he would be hooked. Don was right.
Dick soon discovered that working in the jewelry business gave him countless opportunities to serve his clients while experiencing the most important, magical, and cherished times of their lives. Dick’s strong work ethic, his industry knowledge and commitment to excellenceled him to form unique relationships with some of the world’s most exclusive diamond cutters – elevating this “small” jewelry store to a prestigious, regional, destination jeweler.
A newer chapter
In 2009, Dick’s daughter Erin, a graduate from St. Thomas University, joined the business. Erin’s creativity and knowledge of fashion and design helped lead the store in exciting, new directions, especially in providing D.J. Bitzan access to new designer lines and the latest in custom design.
A new store
In 2010, D.J. Bitzan Jewelers left its original location to open a beautiful, custom-designed store just west of Crossroads Mall. With buying power and a keen eye for quality and beauty, we continue to offer our D.J. Bitzan Diamond shoppers the ability to purchase some of the world’s most beautiful diamonds and engagement rings at a tremendous value.

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