Alberta Diamond Exchange

366 Aspen Glen Landing SW Suite #234
Calgary Alberta T3H 0N5
(403) 262-5212

The Alberta Diamond Exchange family is comprised of a group of talented and passionate individuals who have extensive knowledge of fine jewelry and the diamond industry, a varying range of skill sets, diversity, and who continuously crave knowledge so that they can continue to be some of the best in the fine jewelry and diamond industries. We are proudly recognized and accredited by the Gemological Institute of America (GIA).
An Idea Was Born
We don’t have a century-old timeline or a history of generations of diamond traders, diamond cutters, and jewelers.

What we do have is an incredible passion for diamonds and jewelry not to mention personalized service no matter where you live in the world. We are a first generation jeweler that transcends all generations and all borders – our goal is to make the diamond business more transparent and more ethical through our fine jewelry store.

This vision of what Alberta Diamond Exchange is today was inspired by our founder and President, Darren Martin. After over 30 years of working in the diamond retail industry with some of North America’s largest jewelry chains, Darren saw the need to educate clients about the diamond industry and give them the tools to make an informed decision before purchasing a diamond.

As a result, Alberta Diamond Exchange was established and Darren’s quest for a transparent diamond purchasing experience was realized when we opened our doors in 1999.

Since its inception, Alberta Diamond Exchange has grown to be a world-recognized, trusted and respected jeweler and diamond exchange.

We operate on a very different business model than most jewelers. We have no storefront retail shops, no sales-closing pressure and we promote our “Knowledge is Power” philosophy so that you know that you are selecting the right diamond for your style and budget. On the initial visit to our fine jewelry store, we offer a one-hour complimentary diamond lesson and custom ring design consultation.

Extraordinary Jewelry Delivered by Passionate People
Alberta Diamond Exchange is a different kind of jeweller and we’re changing the way that people are choosing diamonds.

Our mission is to offer a transparent, ethical and personalized diamond and jewelry experience.

We pride ourselves in listening to and delivering on our clients’ needs and ensuring that our clients have the education and the information that they need to make an informed diamond purchase. We’re committed to keeping our clients for life, not just a single sales transaction. To us, “A Client is Forever”. Our passion is to create unique beloved jewelry using only high-quality diamonds, quality craftsmanship, and quality service.

The way that we do business is a real game changer in an industry that traditionally has operated under a very different business model. We believe in taking the mystery out of diamond shopping by offering you the knowledge and confidence to understand the inner workings of the diamond industry.

We give you our promise that we will exceed your expectations by giving you tools to make an informed decision before your purchase. No outrageous markups, no upselling and no pressure. Our inspiring and welcoming office showroom offers a totally different experience than that of intimidating commercial and commission-based jewelry stores.

We’re here to assist you with matters of the heart and we’re in the business of creating some of life’s most extraordinary moments. We’re devoted to offering the very best personalized jewelry which is backed by our personalized service and our guarantee. We give you the know-how to create the perfect piece. From diamond basics to precious metals to the perfect setting, we offer it all.

Our Promise
We stand by our promise of premium customer service and we’re fully committed to delivering you the world’s best diamonds and fine jewelry. If you’re a first-time diamond buyer, we want you to learn everything that you need to know about the characteristics of a diamond before you purchase one. We want you to have a great experience when dealing with ADX, whether in person, on the phone or online.

The ADX Experience – “A Client is Forever”
At ADX, we know that your time is valuable so when you visit us, we want to ensure that you have a productive, informative and enjoyable experience.

When you step through our office showroom doors, you won’t believe the exceptional diamonds, magnificent gemstones, incredible jewelry and unique timepieces from top Swiss watchmakers that we carry.

We treat every client like a friend (and eventually a member of our family), welcoming them into our inviting atmosphere. We offer you more than just fine jewelry and timepieces, we offer you an unparalleled level of service, trust and expertise that our competitors simply can’t match.


Saturday 10AM–5PM
Sunday Closed
Monday Closed
Tuesday 10AM–5PM
Wednesday 11AM–5PM
Thursday 10AM–8PM
Friday 10AM–5PM