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Idaho goldsmith Cheryl Burchell loves her Gem State’s beauty –
and the jewelry it inspires her to create.

 

For Cheryl Burchell, it’s always been about the jewelry. Learning her trade the old-fashioned way through the simple desire to create, and years of tapping into other talents to learn her trade along the way. She’s now lending her highly respected, down-to-earth goldsmith genius to up-and-coming jewelers in scenic Coeur d’Alene, Idaho.

Making it real started at a young age for Cheryl. “It’s always been jewelry for me,” she says. “I just went right to apprenticeships, watching other bench jewelers work. When I started out in San Luis Obispo, California, I took an art jewelry class but felt like it just wasn’t real jewelry. So I got a job in a jewelry store and started apprenticing with whoever was on the bench. I learned from standing by, being ready to get my hands on it at any moment. Now I’ve been involved in the jewelry business for 40 years!”

While independent retail jewelry stores often spring from decades of family connections, it’s not the case with Cheryl. “It was all me, out of nowhere. It’s different to get started if you don’t have family in the business as well. But I am very tenacious, like a little bulldog. Without family in the business you don’t get the same connections with reps and associates… when you have family you have an extra set of perks. It’s always the first generation that works the hardest, it seems.”

Cheryl calls herself a classic, love-it-all kind of person – and she’s situated herself in the ideal place for her craft, in the Gem State of Idaho, surrounded by rustic, rocky beauty. She saw the future in agates and semi-precious stones and says young people in recent years have proved her right. “They’re buying strange stones with black diamonds around them, or slices of color with diamonds around them. And I just love it all!”

Hours

Monday	9:30 am – 6:00 pm
Tuesday	9:30 am – 6:00 pm
Wednesday	9:30 am – 6:00 pm
Thursday	9:30 am – 6:00 pm
Friday	9:30 am – 6:00 pm
Saturday	10:00 am – 3:00 pm
Sunday	Closed