With a foundation in procuring premium gems for an array of successful designers, third-generation jewelers, Allen and William Pung, have built a company organically, understanding the importance of both exceptional quality and simply designing what they love. With their award-winning design team, they have created twelve brilliant collections - from the acclaimed and nationally advertised bridal line, Lyria® to The Reverie Collectionfeaturing a playful mixture of natural fancy color and black diamonds in artful designs.

Believing that jewelry should be made with the same thoughtfulness, precision, energy and devotion that you apply to the most important aspects of your life, they craft every piece with purely essential elements resulting in one seemingly effortless, but intelligent, design. Parade’sadmiration for one of nature’s simple beauties, the leaf, epitomizes Parade’s philosophy. Simple. Natural. Beautiful.

Parade Design jewelry is sold exclusively by authorized retailers

across the United States and in various countries.

Parade Design offers hundreds of styles, therefore most retailers are unable to stock our ENTIRE catalog. If you see a design on our website that isn't available at your nearest authorized retail store, please email sales@paradedesign.com and one of our trained sales associates will assist you.

In most cases, we will contact your nearest retailer, arrange to have the particular piece shipped to the store and coordinate a convenient time so you may view the piece.

Your Parade buying experience is important to us. If you have any inquiries or special requests, please email sales@paradedesign.com. Emails received during business hours will be handled within the hour. Emails received after office hours will be handled during the next business day.

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The passion and care used to create each design has been nurtured through three generations of jewelers and artisans. Raised in the jewelry business, Allen and William have a deep understanding of the commitment it takes to sustain a lasting relationship with each customer. Overseeing the entire production process, they seek perfection in design and manufacturing, using only the finest diamonds, gemstones, 18 karat gold and platinum. A touch of natural artistry enhances the allure of each ring as exquisite details are skillfully applied and every diamond is precisely set with special attention to showcasing the center stone. Finally, after much meticulous work and dedication, Parade Design promises you the highest standards of quality and customer care that will endure through the engagement, the ceremony and throughout your commitment to each other.